Running a small business isn't a walk in the park. There are countless obstacles to overcome; for many, staying afloat can be a daily struggle....
Social media is a game changer for small businesses
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Lead Generation
10 Most Common Digital Marketing Mistakes & How to fix them!
We are currently living in the internet age, which means your business needs to evolve along with it. Digital marketing can help you promote your...
What is a Lead Generation Funnel and Why Your Business Needs One
Word of mouth, networking, and similar marketing efforts can bring in a lot of revenue. But they are also unreliable and unpredictable. To establish...
How to Create a Lead Magnet Worth Opting In For
For a high-level discussion of this topic, view the zoomcast "Value-focused Lead Capture". Increasing your sales begins with fresh leads. Lead...
Value-focused Lead Capture
This ongoing zoomcast series is a collaboration between LocalWerx founder Karen Estrin and website usability coach Kathie York. Each week we cover...
Is your website a lead generation engine?
This ongoing zoomcast series is a collaboration between LocalWerx founder Karen Estrin and website usability coach Kathie York. Each week we cover...
Lead Magnets: Do They Still Attract?
The online world is full of competition that can drown out your marketing campaigns with nothing more than a strategically placed cute cat meme. To...