You Worked Hard to Get Your Customers. Why Are You Letting Them Forget You?
They may already be sitting in your customer database.
The LocalWerx 30-Day Customer Comeback Campaign is a done-for-you campaign designed to reconnect with past customers who have fallen out of their normal buying cycle — and give them a compelling reason to come back.
We create it. We build it. We launch it.
You take care of the customers who come back.
Designed for established local businesses with an opted-in email list of at least 300 past customers.
You’re Probably Sitting on an Overlooked Marketing Asset
Think about what you spent to acquire your customers in the first place.
Advertising.
SEO.
Social media.
Referrals.
Promotions.
Networking.
Years of building your reputation.
Then someone finally chose your business.
They booked. Bought. Visited. Scheduled. Became a customer.
And then…
you stopped talking to them.
Not intentionally.
Business got busy. Marketing became inconsistent. Nobody owned the follow-up.
And slowly, customers who once knew and trusted your business disappeared from their normal buying cycle.
Now you’re spending money trying to find their replacements.
What if we started with the people who already know you?
Introducing the 30-Day Customer Comeback Campaign
The Customer Comeback Campaign is a focused, done-for-you marketing sprint designed to reconnect with lapsed customers and create new opportunities for them to do business with you again.
And by “lapsed,” we don’t simply mean everyone who has ever purchased from you.
We identify customers who have moved outside the normal return cycle for your business.
For a chiropractor, that might mean someone who hasn’t returned in 90 days.
For a salon or med spa, it might be several months.
For a dentist or veterinarian, it could be six months or a year.
Your business determines what “lapsed” means.
Then LocalWerx builds a campaign specifically designed to re-engage that audience.
Here’s What We Build For You
1. Your Lapsed-Customer Opportunity
We start by understanding your normal customer cycle and identifying the audience we actually want to reach.
Together, we’ll establish:
- What qualifies as a lapsed customer
- Which customers should be included
- What services or purchases we want to encourage
- What a returning customer could be worth
- What should happen when someone responds
The objective: target the right people — not blast your entire database.
2. Your Customer Comeback Offer
“Come back and see us!” isn’t much of a campaign.
We help develop a compelling reason for past customers to return now.
Depending on your business, that could be a:
- Returning-customer offer
- VIP opportunity
- Seasonal promotion
- Service or product package
- Rebooking incentive
- New service announcement
- Special event
- Customer-exclusive bonus
It doesn’t necessarily mean discounting.
The goal is to find an offer that makes sense for your customers, your margins, and your business.
Next, we turn the offer into a complete campaign.
LocalWerx creates the messaging, subject lines, calls to action, and follow-up sequence designed to reconnect with customers who haven’t heard from you in a while.
Rather than one email and hope…
we build a campaign.
3. Your Done-For-You Email Campaign
Next, we turn the offer into a complete campaign.
LocalWerx creates the messaging, subject lines, calls to action, and follow-up sequence designed to reconnect with customers who haven’t heard from you in a while.
Rather than one email and hope…
we build a campaign.
4. Supporting Promotional Content
Your comeback offer shouldn’t have to live in someone’s inbox alone.
We’ll create supporting promotional content that can reinforce the campaign across your available marketing channels.
That can include campaign-specific social content and simple promotional creative aligned with the offer.
5. Your Response Path
Getting someone’s attention isn’t enough.
We make sure there’s a clear next step for someone who wants to respond.
Depending on your business, that might mean:
Book. Call. Request. Visit. Redeem. Buy.
We’ll identify the appropriate path and make the campaign’s call to action clear.
6. Campaign Build + Launch
You don’t get a folder full of copy and a wish for good luck.
We help put the campaign into action.
LocalWerx builds the campaign using the appropriate marketing tools and gets it ready to launch.
You provide the required customer data, access, approvals, and business information.
We handle the marketing execution.
And We Don’t Stop at One Email
A past customer may not respond to the first message.
They might miss it.
Forget.
Get distracted.
Think, “I’ll do that later.”
That’s why the Customer Comeback Campaign includes a planned follow-up sequence rather than relying on a single email blast.
The objective is simple:
Give the right past customers multiple opportunities to rediscover your business and a compelling reason to return.
BONUS: Your 90-Day Customer Campaign Calendar
Once you’ve rediscovered the value sitting inside your existing customer base, you shouldn’t immediately go silent again.
We’ll map out three additional customer-marketing opportunities for the next 90 days so you know what you could communicate next.
That might include:
- Seasonal campaigns
- VIP/customer promotions
- Rebooking opportunities
- Customer appreciation
- New products or services
- Events
- Referral opportunities
You’ll leave the Sprint with the next 90 days mapped out — whether LocalWerx implements those campaigns or you do.
Why Start With Past Customers?
There’s a time for advertising.
There’s a time for SEO.
There’s a time for generating new leads.
But before you spend more money introducing yourself to complete strangers, there’s another question worth asking:
How many people already know your business — but simply haven’t been given a reason to return?
They’ve already experienced your business.
They already know your name.
Many have already trusted you enough to spend money with you.
The Customer Comeback Campaign helps you deliberately reconnect with that audience.
It’s not a replacement for customer acquisition.
It’s about making better use of an asset you’ve already worked hard to build.
Built and Launched in 30 Days
It’s a focused 30-day implementation.
WEEK 1
FIND THE OPPORTUNITY
WEEK 2
BUILD THE CAMPAIGN
WEEK 3
WEEK 4
The 30-Day Launch Promise
We can’t guarantee how individual customers will respond.
We can guarantee our execution.
Provide the customer data, account access, approvals, and other information we request within the agreed timeframes, and LocalWerx will build and launch your Customer Comeback Campaign within 30 days.
If we don’t, we’ll continue working at no additional charge until it’s launched.
No vague promises about guaranteed revenue.
No magic lead numbers.
Just a clear commitment to doing the work we said we’d do.
Is Your Business a Fit?
The Customer Comeback Campaign is deliberately designed for a specific type of local business.
YOU MAY BE A GREAT FIT IF:
✓ You’re an established local business.
✓ Repeat, recurring, or returning customers are important to your business.
✓ You have an opted-in email list containing at least 300 past customers.
✓ Those customers have genuinely fallen outside your normal purchase, visit, or rebooking cycle.
✓ You have something those customers could reasonably return to purchase, book, or experience again.
✓ You have capacity for additional business.
✓ You can provide the information, approvals, customer data, and account access needed to launch the campaign.
THIS PROBABLY ISN’T THE RIGHT FIT IF:
You primarily make one-time sales with little reason for customers to return.
You don’t have an opted-in customer email list.
Your list consists primarily of prospects rather than actual past customers.
Your customers are still actively purchasing within their normal cycle.
Or you need immediate new-customer lead generation rather than customer reactivation.
That’s okay. LocalWerx may still be able to help — this simply isn’t the right campaign.
What Could 300+ Past Customers Be Worth?
We’re deliberately not going to make up a revenue number.
Every business is different.
Instead, consider three questions:
How many past customers are sitting outside your normal buying cycle?
What is one returning customer worth to your business?
When was the last time you intentionally gave those customers a compelling reason to come back?
If the third answer is…
“I can’t remember.”
…there may be an opportunity worth exploring.
Everything You Need to Launch Your Customer Comeback Campaign
THE 30-DAY CUSTOMER COMEBACK CAMPAIGN
✓ Lapsed-Customer Opportunity Review
✓ Comeback Offer Development
✓ Done-For-You Email Campaign
✓ Planned Follow-Up Sequence
✓ Supporting Promotional Content
✓ Campaign Creative
✓ Clear Customer Response Path
✓ Campaign Build + Launch
✓ 30-Day Campaign Support
✓ Campaign Results Review
PLUS:
90-Day Customer Campaign Calendar
AND:
The 30-Day Launch Promise
Initial Launch: Limited to 5 Local Businesses
We’re introducing the Customer Comeback Campaign as a focused LocalWerx done-for-you service.
To ensure we can provide hands-on implementation while refining the process, we’re accepting five businesses for the initial rollout.
INITIAL LAUNCH PRICE
$1,797
One-time.
No ongoing agency contract.
No required software subscription.
No membership.
In return, we’ll ask for candid feedback about your experience and, if you’re happy with the work and results, permission to document your experience as a LocalWerx case study.
You’ll answer a few quick questions about your business and customer database before we determine whether the campaign is a good fit.
Frequently Asked Questions
Why do I need at least 300 past customers?
This campaign is designed around re-engaging an existing audience rather than generating a brand-new one. We want enough qualified past customers to make a focused reactivation effort worthwhile.
Having 300 customers doesn’t guarantee any particular response or result. It simply establishes a reasonable starting audience for the campaign.
Does everyone on my list need to be a “lost” customer?
No.
The campaign should specifically target customers who have moved beyond what your business considers its normal return cycle.
We’ll help establish that definition before the campaign is built.
Do I need thousands of customers?
Quality and relevance matter more than simply having a giant database.
Do you guarantee how much revenue I’ll make?
Customer response depends on factors including your audience, offer, business, pricing, customer experience, timing, and market.
What we guarantee is our execution through the 30-Day Launch Promise.
Do I need special marketing software?
We’ll determine the appropriate implementation based on your existing setup and the requirements of the campaign.
If additional technology is required, we’ll discuss that with you before implementation.
Is this an ongoing subscription?
The Customer Comeback Campaign is a one-time 30-day engagement.
There is no required LocalWerx membership or ongoing software subscription.
What happens after the 30 days?
You’ll have your campaign, what we’ve learned from it, and a 90-day customer campaign calendar showing additional opportunities.
If you’d like LocalWerx to continue helping with your marketing, we can discuss that separately.
There is no obligation to continue.
Can LocalWerx help with the rest of my marketing?
Yes.
LocalWerx works across the core areas of local-business marketing, including visibility, customer acquisition, customer retention, content, campaigns, websites, and marketing systems.
But we’re deliberately keeping the Customer Comeback Campaign focused on one objective:
Reconnecting with past customers.
You Already Did the Hard Part.
You got them to become customers in the first place.
Before you spend more money chasing strangers…
Let’s see who’s ready to come back.
The LocalWerx 30-Day Customer Comeback Campaign gives you the strategy, offer, messaging, campaign, follow-up, and implementation to reconnect with past customers — without adding another ongoing marketing contract.
Initial rollout: 5 businesses.
$1,797 One-Time
More Visibility. More Customers. More Often.
TESTIMONIALS
What Local Business Owners Say
More Visibility. More Customers. More Often.
LocalWerx helps established local businesses build and run practical marketing systems that attract customers, keep them visible, and create more repeat business.
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