Blog
Discovery Call Podcast with Dani Hamlet
I had the pleasure of being interviewed recently on Dani Hamlet's Discovery Call Podcast. Here are the highlights! I hope you'll take a listen. Show Notes Karen Estrin helps small businesses and entrepreneurs create repeatable marketing systems that attract their...
14 Ways You Can Boost Your Conversion Rates Right Now
As a business owner, you want to do everything in your power to increase your conversion rates. After all, more conversions mean more money in your pocket. Not only that, but they also lead to more customers and an increase in brand awareness. This article will...
What is a Lead Generation Funnel and Why Your Business Needs One
Word of mouth, networking, and similar marketing efforts can bring in a lot of revenue. But they are also unreliable and unpredictable. To establish and maintain a successful business, you must be consistently finding and nurturing new leads. This may sound...
How Covid Changed Social Media – 3 Trends That Are Here For Good
Before the Covid-19 Pandemic, the tale of social media has been one of decline. We were spending less time on platforms, being more conscious of social media practices, and disclosing less personal information. A Google search for "is social media dead" returns 7.8...
5 Ways to Repurpose Content and Grow Your Customer Base
The greatest thing about the content that businesses create is that it can be consumed in so many ways. The written (or typed) word, video, audio, and other creative outlets like AR and VR technology make it possible to take an original piece you’ve created and...
Pinterest and Outsourcing Tips
This ongoing zoomcast series is a collaboration between LocalWerx founder Karen Estrin and website usability coach Kathie York. Each week we cover one specific topic in a micro-workshop (usually 10 minutes or less). We answer some of the most common questions we get...
WordPress How-to: Embed YouTube Videos
This ongoing zoomcast series is a collaboration between LocalWerx founder Karen Estrin and website usability coach Kathie York. Each week we cover one specific topic in a micro-workshop (usually 10 minutes or less). We answer some of the most common questions we get...
How to Create a Lead Magnet Worth Opting In For
For a high-level discussion of this topic, view the zoomcast "Value-focused Lead Capture". Increasing your sales begins with fresh leads. Lead magnets are the perfect marketing tool to attract these leads. But what makes a lead magnet so enticing that it’s...
Value-focused Lead Capture
This ongoing zoomcast series is a collaboration between LocalWerx founder Karen Estrin and website usability coach Kathie York. Each week we cover one specific topic in a micro-workshop (usually 10 minutes or less). We answer some of the most common questions we get...
Is your website a lead generation engine?
This ongoing zoomcast series is a collaboration between LocalWerx founder Karen Estrin and website usability coach Kathie York. Each week we cover one specific topic in a micro-workshop (usually 10 minutes or less). We answer some of the most common questions we get...
Lead Magnets: Do They Still Attract?
The online world is full of competition that can drown out your marketing campaigns with nothing more than a strategically placed cute cat meme. To ensure your messaging rises above the rest, you need to integrate every single technique and customer touchpoint...
7 Underrated Social Media Strategies You Should Be Using Now!
Growing your small business’ social media presence is crucial to your success, especially in to-day’s digital age. While you may think otherwise, lacking a social media presence in today’s online ecosystem is the downfall of most modern businesses, ultimately...