This ongoing zoomcast series is a collaboration between LocalWerx founder Karen Estrin and website usability coach Kathie York. Each week we cover one specific topic in a micro-workshop (usually 10 minutes or less). We answer some of the most common questions we get around websites and site usability, online marketing, lead generation and more!
As a follow up to last week’s lead generation discussion, today’s zoomcast focuses on what to do once you get someone to your website or landing page.
For your website to generate leads, you need to incentivize site visitors to exchange their contact information by offering them something of value.