Is your website a lead generation engine?

by | Jan 10, 2022 | Lead Generation, Website Best Practices, zoomcast

This ongoing zoomcast series is a collaboration between LocalWerx founder Karen Estrin and website usability coach Kathie York. Each week we cover one specific topic in a micro-workshop (usually 10 minutes or less). We answer some of the most common questions we get around websites and site usability, online marketing, lead generation and more! 

How can I get more leads from my website or online?

I hear often from my clients how they’d like to generate more leads online.  As a website developer, I try to keep this in mind with every site I build. There are dozens of ways you can leverage your website to drive interest in and drive leads for your business. These are must-haves:

5 essentials your website must have before it can be a lead generation engine

  1. clear value statement (visitors know they’re in the right place – headline)
  2. Call to Action that is easy to understand and visible throughout
  3. CONTACT is far right link in navigation and sticky navigation
  4. easy to navigate site
  5. lead capture: like the Subscribe on Kathie’s eyebrow – value offering is her webinar

Today’s zoomcast includes introductions of Karen & Kathie, plus this week’s micro workshop: website lead generation basics

local internet marketing agency LocalWerx
LocalWerx helps local businesses shine online with affordable Local SEO and Marketing Services, to ensure they stand out over their competition and get noticed by more local customers.
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