Goal: To have a crystal clear overview of your competitors backlink authority and strategy.
Ideal Outcome: You have a document that not only summarizes your competitor’s backlink standing and strategy, but also lists and classifies all their links.
Prerequisites or requirements: You will need access to an ahrefs account.
Why this is important: Knowing your competitors will let you know how much work you have ahead of you, as well as which strategies work best for them and that you might be able to replicate.
Where this is done: In Ahrefs and Google Sheets.
When this is done: As soon as you start working on a website’s SEO, and then periodically every 3 months.
Who does this: The person responsible for SEO.
