Goal: To get an initial overview of your competitor’s traffic sources.
Ideal Outcome: You have an audit that shows you how your competitor’s traffic sources look like.
Pre-requisites or requirements: N/A
Why this is important: Getting a general overview of your competitor’s traffic sources is the first step to reverse-engineer its marketing funnel.
Where this is done: In SimilarWeb.
When this is done: As soon as possible, ideally when you start your business. After that, you should be monitoring your competitor’s moves at least every 3 months.
Who does this: The person responsible for Digital Marketing.
