Goal: To execute a comprehensive SEO audit on any webpage within any site that clearly defines what’s working, what’s not, and action steps on what to work on first.
Ideal Outcome: The end-user receives a comprehensive audit that lets them know the state of a specific webpage is in, along with specific action steps on what to do next.
Why this is important: In order to fully optimize a web page for more organic traffic from search engines.
Where this is done: In your browser, Google docs, Google sheets, along with a handful of additional 3rd party tools.
When this is done: Anytime you need to audit a webpage to increase organic traffic.
Who does this: The person responsible for SEO, or client relationships, at your company. A freelancer or VA.
