Planning out Your Social Media Marketing

by | May 24, 2023 | Content Marketing, Social Media

Social media is essential for any business in today’s competitive digital landscape. Having a clear plan and understanding of the basics of successful marketing on social platforms can help brands stand out from their competition. And, more importantly, stay in front of their customers’ eyes.
In this blog post, we will walk you through creating a comprehensive and effective social media strategy that drives meaningful results. We’ll start by exploring some key elements before diving into the workflow process of creating an effective plan.

Let’s get started!

Identify Your Goals

What do you want to achieve with your social media marketing strategy, and how will you measure its success. Social media marketing can be a powerful tool to help achieve your business goals, but first, you must identify those goals. Whether it’s increasing brand awareness, driving website traffic, or generating leads, your goals should be specific, measurable, and achievable. Once you’ve established your goals, it’s crucial to determine how you’ll measure the success of your social media campaigns. Will you track website visits, engagement rates, or conversion rates? It’s essential to regularly monitor and adjust your strategy to ensure that you are meeting your goals and maximizing the impact of your social media marketing efforts. With a clear set of goals and metrics, you can create a social media strategy tailored to your business needs and drive meaningful results for your company.

Research Your Audience

Get to know your target audience better by researching their habits, interests, and other relevant information about them.
As a writer or marketer, there’s no doubt that you want to connect with your target audience in the best possible way. That’s why investing time in researching your potential readers, customers, or clients is essential. By gathering information about their habits, interests, demographics, and other relevant traits, you can create content that resonates with them and captures their attention. Whether you’re creating a blog post, social media post, or even a marketing campaign, taking the time to research your audience will help ensure that your messaging hits the right mark. So, start digging into the data and discovering more about your audience today – you won’t regret it!

Choose the Right Platforms

Decide which platforms are the best for your business based on what type of content works best there. With so many options available, deciding which ones are the best fit can be overwhelming. One important factor to consider is what type of content works best on each platform. For example, Instagram is a visual platform, so businesses with visually appealing products or services may want to focus their efforts there. On the other hand, Twitter is great for short, snappy messages and news updates, making it ideal for businesses in industries that are constantly evolving. Businesses can effectively reach their target audience and grow their online presence by carefully considering which platforms align with their brand and content.

Establish a Posting Schedule

Determine the frequency and timing of your posts so that they reach the most people at the right time. Consistency is key when it comes to posting on social media. Establishing a posting schedule is crucial to building a strong online presence.
Here are some guidelines you can use for scheduling or posting on your social media.
  • Twitter – 3 to 15 times per day
  • TikTok – 3 times a day
  • Instagram – 1 or 2 times per day
  • Instagram Stories – 8 to 16 Stories, twice per week
  • LinkedIn – Once a day
  • Pinterest – 3 to 10 times per day
  • Facebook – 3 times a week
It would be best to determine how frequently you should post and when to ensure your content reaches as many people as possible. Setting a posting schedule allows you to plan and organize your content in advance, whether daily, weekly, or biweekly. This way, you can focus on creating high-quality posts that resonate with your audience rather than worrying about when and what to post. Remember that different social media platforms have varying optimal posting times, so it’s essential to research and determines the best times to post for each platform.

Create Engaging Content

Use visuals, videos, stories, or polls to engage with followers and add value to your posts.
Creating engaging content is essential for building a solid following. One effective way to do this is by incorporating visuals, videos, stories, or polls into your posts. These tools can grab your followers’ attention and add value to your content. For instance, a great visual can illustrate your point in a way that text simply can’t. A captivating video can tell a story and connect your audience more deeply. Sharing stories and experiences can create a sense of authenticity and relatability with your followers. Polls can encourage interaction and spark conversation around topics that matter to your community. And if you are not a fan of recording your voice, you can use a text-to-speech for your voiceover. Using these tools and techniques, you can elevate your social media presence and create a loyal following that engages with your content regularly.

Monitor Analytics & Adjust as Needed

Track how well your posts perform over time and make adjustments where necessary. It’s essential to create content and analyze its performance. Keeping track of how well your posts are doing can help you understand what works and what doesn’t, leading to better engagement and growth. You can see what type of content resonates with your audience when your followers are most active, and which hashtags are most effective. With this valuable information at your fingertips, you can make adjustments where necessary and continue to improve your social media strategy. So don’t just post and hope for the best – use analytics as a tool to take your social media game to the next level.


Following these steps and creating an effective social media strategy can help to boost your business’s presence online. The key is establishing a posting schedule, creating engaging user content, and monitoring analytics so you can adjust as needed. Investing time in researching your target audience’s habits will also help you tailor content that resonates best with them. This will help foster relationships, build trust, and engage potential customers meaningfully. With perseverance and dedication, it is possible to reap the rewards of a successful social media marketing strategy that ultimately drives sales and increases exposure for your brand.
Need help developing or implementing your social marketing strategy? LocalWerx has the tools and knowledge to accelerate your marketing efforts. Schedule a free consultation to discuss how we can help!
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