GRO Members: Q4 2022

Week 1

Planning

Smart marketing starts with a plan, so we spend week 1 getting our campaign ducks in a row. Having a solid strategic plan and clear goals helps you measure success.

Week 2

Revenue-driving Offers

Email is still one of the best ways to connect with your target audience in a personal way that increases sales without breaking your budget.

Week 3

Crafting Key Messages

Your marketing messages should reflect your brand & values, while creating a lasting impression on your target audience—ultimately driving them to take action.

Week 4

Capture & Automate

A lead funnel helps your marketing efforts by organizing and automating the processes of capturing leads, nurturing prospects, and generating sales.

Email is still one of the best ways to connect with your target audience in a personal way that increases sales without breaking your budget. An automated email series is an important aspect of your lead generating system for creating ongoing engagement.

Week 5

Outreach: Marketing & Awareness

Relationship-first marketing outreach includes communicating with your ideal target market so you can bring them value and convert them to customers. 

The #1 issue most small businesses face is lack of awareness.  This week includes a fact-action workshop on effective ways to promote your lead magnets, offers and products to your iedal customers. 

 

Week 6

Ask Me Anything

This mid-cycle question and answer session ensures you have a clarity around strategic and functional aspects of your marketing system.

Week 7

Reputation

We build a broad, positive web presence by leveraging directory listings and customer reviews to influence buying decisions and increase credibility.

Week 8

Content is King

Search Engine Optimization leveraging targeted content to build trust, develop relationships, improve conversions, and generate more leads.

Week 9

Amplify

Extend your reach and target your audience in new ways by repurposing content for additional marketing channels.

Week 10

Advertising

Even businesses with a small budget can utilized paid advertising to quickly attract customers already looking for the products or services they offer.

Week 11

Direct Mail Matters

Direct mail campaigns get a similar response rate to email campaigns, but they generate purchases five times larger than those generated by email. (source: SBA.gov)

Week 12

Ask Me Anything

As the 13-week cycle nears its end, this Q & A session will help you have a better understanding of how your marketing system works.

Week 13

Celebrate

Review/Revise

We spend this week celebrating successes and addressing any issues. We take this opportunity to review the impact of our efforts on the goals we established in Week 1. Through careful review we identify challenges and prepare a strategy to overcome them during our next 13-week cycle.

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