CLIENT – Make A Difference Foundation

WEBSITE: https://makeadifference-foundation.org/

MONTHLY SERVICE:

  • Weekly email to all subscribers (Karen); collaborate with Aaron on content and approval
  • Publish email on blog; Newsletter category (Karen)
  • 3 social media posts/week (EFFECTIVE 5/5/26 – ONLY 1 SOCIAL POST PER WEEK – DIRECTLY RELATED AND LINKED TO THE WEEKLY EMAIL)

MADF Q3 2026 — 13-Week Email Campaign

Week 1 — This Week’s Mission

Theme: The Continued Mission

Focus: Current operational update + biggest immediate need

This Week’s Priority Need: Protective Goggles

Goal: Deliver 50 pairs of Protective Goggles

Demonstrate how quickly goggles reach soldiers through MADF’s volunteer network.

Subject Ideas

  • This Week’s Mission: Protect Israel’s Defenders
  • One Mission. One Need. One Life at a Time.
  • Your Support Is Already Making a Difference

Week 2 — Protection Starts Before the Battle

Theme: Frontline Equipment

Show how protective equipment directly improves survivability.

Include soldier video or testimonial whenever possible.

This Week’s Priority Need: Level 4 Bulletproof Vests

Goal: Fund 10 Level 4 Protective Vests

Subject Ideas

  • Protection Begins Before the Mission
  • The Equipment That Can Save a Life
  • Standing Between Danger and Home

Week 3 — Voices From the Front

Theme: Soldier Stories

Feature one current request or thank-you from a soldier or unit.

This Week’s Priority Need: Protective Goggles

Goal: Deliver 50 pairs of Protective Goggles

Demonstrate how quickly goggles reach soldiers through MADF’s volunteer network.

Subject Ideas

  • A Message From the Front Lines
  • When Soldiers Ask for Help
  • One Request. One Opportunity to Help.

Week 4 — More Than a Meal

Theme: Morale & Endurance

Show how meals restore energy and encourage exhausted soldiers.

This Week’s Priority Need: Warm Meals for Soldiers

Goal: Provide 500 Warm Meals

Subject Ideas

  • Hope Is Served Warm
  • A Hot Meal Changes More Than Hunger
  • Strength for Another Day

Week 5 — Recovery Continues

Theme: Healing

Focus on wounded soldiers rebuilding physically and emotionally.

This Week’s Priority Need: Wounded Soldier Rehabilitation Outreach

Goal: Sponsor 5 Rehabilitation Outreach Visits

Feature rehab visits, encouragement, and long-term recovery.

Subject Ideas

  • Healing Continues Long After the Battle
  • Standing Beside Those Recovering
  • Every Step Forward Matters

Week 6 — Supporting Those Who Serve

Theme: Women on the Front Lines

Highlight female soldiers and the unique supplies they need.

This Week’s Priority Need: Support Our Female Troops

Goal: Provide 30 Self-Care Kits for Women

Feature hygiene supplies, warm clothing, and practical support.

Subject Ideas

  • Standing Behind the Women Who Stand for Israel
  • Strength, Service, and Support
  • Caring for Those Who Protect Others

Week 7 — When Urgent Calls Come

Theme: Rapid Response

Feature one urgent frontline request.

This Week’s Priority Need: Life-Saving Field Kits

Goal: Assemble 25 Life-Saving Field Kits

Explain what’s inside the kits and why immediate medical care matters.

Subject Ideas

  • An Urgent Need Just Came In
  • Time Matters
  • Your Help Is Needed Today

Week 8 — Delivering Hope

Theme: Impact Stories

Show photos of deliveries and donor impact.

This Week’s Priority Need: Protective Goggles

Close the loop by showing previous donations reaching soldiers.

Subject Ideas

  • You Helped Deliver Hope
  • From Your Hands to Theirs
  • This Is What Your Support Looks Like

Week 9 — Families Serve Too

Theme: Families & Communities

Highlight spouses, children, parents, and community resilience.

This Week’s Priority Need: Warm Meals for Soldiers

Connect donor support to the morale of both soldiers and their loved ones.

Subject Ideas

  • Behind Every Soldier Is a Family
  • Strength Begins at Home
  • Supporting Those Who Carry the Burden

Week 10 — Volunteers in Action

Theme: Volunteer Impact

Feature Arizona volunteers, travelers, events, and hand deliveries.

This Week’s Priority Need: Life-Saving Field Kits

Show volunteers helping deliver life-saving resources.

Subject Ideas

  • Compassion in Motion
  • Every Volunteer Makes a Difference
  • Ordinary People. Extraordinary Impact.

Week 11 — Communities Rebuilding

Theme: Civilian Impact

Hospitals, displaced families, schools, neighboring communities, and recovery.

This Week’s Priority Need: Wounded Soldier Rehabilitation Outreach

Connect healing soldiers with healing communities.

Subject Ideas

  • Rebuilding Together
  • Hope Beyond the Battlefield
  • Healing Communities One Life at a Time

Week 12 — Ready Before the Crisis

Theme: Preparedness

Hospitals, emergency readiness, logistics, and readiness.

This Week’s Priority Need: Level 4 Bulletproof Vests

Reinforce that preparation saves lives before the next emergency.

Subject Ideas

  • Ready Before They’re Needed
  • Preparedness Protects Lives
  • Standing Ready Together

Week 13 — Your Impact Report

Theme: Reflection & Momentum

Quarterly recap focused on measurable impact.

This Week’s Priority Need: Current Highest Priority

Launch the next quarter’s campaign with a new featured need.

Subject Ideas

  • Here’s What You Made Possible
  • Together, We Changed Lives
  • The Mission Continues